BCCI announces four year Partnership, Dream11 for Indian Premier League, Dream11 to launch multi-media advertising campaign as well. Apart from launching a multi-media advertising campaign, Dream11 will also provide platform for fans to create their Fantasy Cricket teams during the season. There will also be on-ground activations at various centres during the IPL matches.
The Board of Control for Cricket in India (BCCI) on Friday announced Dream11 as the official partner for the Indian Premier League (IPL). The e-sports gaming firm has signed a four-year partnership with the BCCI which will begin with IPL 2019 season to kickstart from 23 March. Additionally, the ‘Official Fantasy Game’ of IPL will also be powered by Dream11.
Dream11 will provide a platform for fans to create their own fantasy cricket teams during the T20 cricket league. There will also be several Dream11 brand integrations and on-ground activations at various touchpoints during the IPL matches. The company will also be launching multi-media advertising campaign as well.
The company had recently announced that it had crossed the landmark of five crore registered users. Few days ago, it was reported that UK based Alternative Asset Management firm Steadview Capital was looking to invest US$100 million in Dream11 at a US$1.3 billion-US$1.5 billion valuation in a secondary capital.